Viella Shipley

333 C Street,
San Rafael,
California 94901
Telephone (415) 299-0803
e- mail:
v@salmonjacket.com

 


Profile Career Background Education Language Skills References

 

 

 

 

 

 

Profile

• Multicultural professional with over ten years experience developing and implementing public relations and marketing programs for international audiences
• Experienced administrator with strong business management skills
• Adept supervisor with strong motivation and training skills
• Skilled at improving and creating efficient systems that maximize resources
• Excellent communicator able promote and maintain positive relations at all level
• Comprehensive event planning & production experience

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Career Background

December 2003 to Present     I     Au Pair Foundation      I    San Rafael, CA
Program Director

• Total program management
including profit/loss accountability, sales field development, marketing and recruitment.
• Web site content development and maintenance (www.aupairfoundation.org)
• Content development and print production of manuals, contracts and applications packet.
• Partner cultivation and training for a network of over 50 international partners.
• Responsible for staff training and supervision of 30 field sales representatives and managers.
• Conflict management - direct interface with participants, clients and partners.
• Oversee admission process to ensure compliance with Department of State policies and procedures
• Evaluate weekly progress reports from field staff to ensure compliance with program regulations
• Create and compare forecasts for program enrollment and projected revenue

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July 2002 to July 2003     I      Salmonjacket Strategic Communications      I     Valdivia, Chile
Executive Producer

   Research, survey, develop and implement effective communication strategies for small to medium size businesses using marketing tools such as alliances, event marketing, market research and public relations.
    Work closely with Hotel Naguilan management staff to stimulate performance optimization and improve customer service.
    Plan and implement advertising strategy for Municipality of Valdivia's theater season encompassing press relations, print campaign, and implementation of Internet reservation system resulting in record 90% attendance rate.
    Design and write content and develop web marketing strategy for mid-sized fishery (www.isladelrey.cl) to increase international sales by 15%.

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September 1997 to July 2002      I     University Austral of Chile      I    Validivia, Chile
Director of Public Relations and Recruitment

   Developed and implemented overall internal and external communication strategy
        > Increased positive media coverage by 50%
        > Created first corporate image manual
        > Normalized logo and implemented branding campaign
        > Created corporate graphic design department
        > Stimulated internal policies conducive to consensus building & teaming while developing and strengthening strategic alliances with external community organizations.

   Managed finances for two departments resulting in first balanced budget in 15 years
        > Established aggressive cost control, budget monitoring and inventory control programs
        > Restructured department, reducing specialization and encouraging team work
        > Implemented internal training programs to reduce need for external contractors
        > Obtained funds from private businesses to construct modern office facilities

   Direct all aspects of recruitment program including, campus tours and promotional field visits, orientations, advertising and catalogue production.
         
> Increased student applications by 35% within first two years.
         
> Produced new promotional video and CD-ROM
         
> Increased quantity of promotional materials from 2,000 brochures to 35,000 catalogues maintaining same cost by redesigning and taking advantage of economies of scale.
         
> Hired and trained staff of 30 students to represent university
         
> Increased representation in fairs and institutional visits by 50%

   Organized all major corporate events to include month long anniversary activities, VIP visits and launch events
         > Planned and produced reception and banquet for President of the Republic, Ricardo Lagos
         > Established event organization guidelines improving corporate image while guiding other units in successful event production
         > Supervised an annual average of 350 events while directly producing an average of 100 events


    Created and edited a variety of Internet resources and publications; Actualidad on-line, UACh al dia, protocol manuals, event production guidelines and corporate style manual.
         > Developed content and navigation structure of university web site; selected by Chilean Chamber of Commerce as "most user friendly university website in 2000"
         > Developed on-line data bases and services such as catalogues, event guidelines and downloadable style manual with letterhead for every corporate department.

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December 1995 to June 1997      I     TVN Televison Nacional de Chile      I     San Francisco, CA & Santiago, Chile
Freelance Producer

   Comprehensive production assistance for INFORME ESPECIAL. Chile's leading investigative television magazine.
         > Researched material and interviewed candidates for programs on, AIDS, Deep Ecology Movement, Death Penalty and Life after Death among others.
         > Assisted filming crews in location shooting, translations and logistics
         > Trained Santiago staff on internet research techniques

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September 1995 to May 1997      I     Ricochet Wireless Modems      I     San Francisco, California
Campus Sales Manager

   California State University San Francisco Campus Sales Manager for this innovative wireless technology. Responsible for lead generation, organization of promotional events, training of sales representative, customer service and trade show representation.
         
> Organized campus promotional events, interviewed and trained campus sales staff resulting in SFSU setting benchmark sales records.
         
> Represented Ricochet Wireless Modems at various West Coast promotional events

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June 1994 to July 1995      I     Academy of Art College, San Francisco      I     San Francisco, California
Community Outreach Coordinator

   Supervised various programs ranging from high school recruitment activities, tour management, public speaking assignments and direction of summer art scholarship program for over 1500 students
         
> Supervised and trained Academy high school recruitment representatives in effective public speaking and presentation helping the Academy surpass previous enrollment records.
         
> Represented Academy of Art during promotional visits throughout California.
         
> Received, addressed and guided large audiences and VIP groups visiting campus facilities

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August 1992 to May 1994     I    University California Davis International Training and Education Center
Professor, Academic Coordinator

    Instructed a variety of ESL courses to International Students
    Developed curriculum for Bankers English course for businessmen from the United Arab Emirates
    Academic Coordinator for Sanno Business English Program; supervised academic curriculum and teachers guiding them in cross cultural communication

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June 1984 to May 1992      I    Speak Easy Club      I    Nagoya, Japan
School Director

   Founded and directed successful chain of 6 English Conversation schools for Japanese businessmen, housewives and children of all ages.
   Performed all financial and administrative aspects for school including payroll, tuition collection, purchasing, recruitment of teachers, curriculum development and training.


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Education

   Master of Arts, M.A. International Relations California State University, San Francisco - 1998

   Bachelor of Science, B.S. Business Administration California State University Sacramento - 1983

   French Language Studies, University of Perpignan, France - 1983-1984

   French Language Studies, University of Geneva, Geneva Switzerland - 1980


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Language Skills

   Fluent Spanish

   Japanese Intermediate

   French once fluent but currently functional

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Other Characteristics
   Flexible, adaptable to new environments and a quick study.

    Results driven professional able to work under pressure while maintaining sense of humor.

   Comfortable in both PC and Macintosh environments: well versed in a Microsoft Office Suite. Familiar with Macromedia Dreamweaver and able to learn new software rapidly

 

References                                                 (All references may be contacted in English).
Reference Name

 

Manfred Max-Neef
Title during applicant's employment   Rector University Austral of Chile UACh
Relation to applicant's position   Supervisor of Public Relations Director UACh 1997 - 2002
Reference email   ecoson@uach.cl
Phone   56 (09)444 0550
Current mailing address   Casilla 567, Valdivia Chile
URL   www.max-neef.cl

Reference Name

 

Dr. German Campos
Title during applicant's employment   Academic Vice Rector UACh
Relation to applicant's position   Acting Supervisor of Public Relations Director UACh 1997 - 2002
Reference email   gcampos@uach.cl
Phone   56 (09)887 2051
Current mailing address   Casilla 567, Valdivia Chile
URL   www.uach.cl

Reference Name

 

Maria Eugenia Sarroca
Title during applicant's employment   Executive Producer Informe Especial, Chilean National Public Television
Relation to applicant's position   Supervisor of Producer 1995 – 1997
Reference email   msarroca@tvn.cl
Phone   56 (2)7077308
Current mailing address   TVN Bellavista 0990 Providencia, Santiago, Chile
URL   www.tvn.cl/noticias/iespecial2003

Reference Name

 

Sallie Huntting
Title during applicant's employment   Director of Public Relations
Relation to applicant's position   Direct Supervisor of Speaker's Bureau Coordinator1994 - 1995
Reference email   shuntting@academy art.edu
Phone   (415) 274-2200
Current mailing address   79 New Montgomery St. SF, CA 94105
URL   www.academyart.edu

Reference Name

 

Linda Callis-Buckley
Title during applicant's employment   Director of International Training and Education Center, UC Davis Extension
Relation to applicant's position   Direct Supervisor of Program Teacher 1992 – 1994
Reference email   buckleyl@skymail.csus.edu
Phone   (916) 278-6209
Current mailing address   CSU Sacramento, 600 J St., Sacramento, CA 95819-6075
URL   www.catesol.org/icig/

Reference Name

 

Takahiko Horiba
Title during applicant's employment   Partner Speak Easy English School
Relation to applicant's position   Business Partner 1984 - 1992
Reference email   speak-easy@ proof.ocn.ne.jp
Phone   (052) 400 1913
Current mailing address   4-12-8 Shinkiyosu, Kiyosu, Nishikasugai-Gun, Aichi 452, Japan
URL    

Reference Name

 

Anick Gunter
Title during applicant's employment   French Area Head CSUS
Reference email  
agunter@saclink.csus.edu  
Phone   (916) 278-6333
Current mailing address   CSU Sacramento, 600 J St., Sacramento, CA 95819-6075
URL   http://www.csus.edu/indiv/g/gunteral/#classes

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