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| Viella Shipley |
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333 C Street,
San Rafael,
California 94901
Telephone (415) 299-0803
e- mail: v@salmonjacket.com |
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Profile
• Multicultural professional with over ten years experience developing and implementing public relations and marketing programs for international audiences
• Experienced administrator with strong business management skills
• Adept supervisor with strong motivation and training skills
• Skilled at improving and creating efficient systems that maximize resources
• Excellent communicator able promote and maintain positive relations at all level
• Comprehensive event planning & production experience
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| Career
Background
December 2003 to Present I Au Pair Foundation I San Rafael, CA
Program Director
• Total program management
including profit/loss accountability, sales field development, marketing and recruitment.
• Web site content development and maintenance (www.aupairfoundation.org)
• Content development and print production of manuals, contracts and applications packet.
• Partner cultivation and training for a network of over 50 international partners.
• Responsible for staff training and supervision of 30 field sales representatives and managers.
• Conflict management - direct interface with participants, clients and partners.
• Oversee admission process to ensure compliance with Department of State policies and procedures
• Evaluate weekly progress reports from field staff to ensure compliance with program regulations
• Create and compare forecasts for program enrollment and projected revenue
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July 2002 to July 2003 I Salmonjacket Strategic Communications I Valdivia, Chile
Executive Producer
• Research, survey, develop and implement effective communication strategies for small to medium size businesses using marketing tools such as alliances, event marketing, market research and public relations.
• Work closely with Hotel Naguilan management staff to stimulate performance optimization and improve customer service.
• Plan and implement advertising strategy for Municipality of Valdivia's theater season encompassing press relations, print campaign, and implementation of Internet reservation system resulting in record 90% attendance rate.
• Design and write content and develop web marketing strategy for mid-sized fishery (www.isladelrey.cl) to increase international sales by 15%.
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September 1997 to July
2002 I University
Austral of Chile I Validivia,
Chile
Director of Public Relations and Recruitment
• Developed
and implemented overall internal and external communication strategy
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Increased positive media coverage by 50%
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Created first corporate image manual
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Normalized logo and implemented branding campaign
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Created corporate graphic design department
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Stimulated internal policies conducive to consensus building &
teaming while developing and strengthening strategic alliances with external
community organizations.
• Managed
finances for two departments resulting in first balanced budget in 15
years
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Established aggressive cost control, budget monitoring and inventory control
programs
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Restructured department, reducing specialization and encouraging team
work
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Implemented internal training programs to reduce need for external contractors
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Obtained funds from private businesses to construct modern office facilities
• Direct
all aspects of recruitment program including, campus tours and promotional
field visits, orientations, advertising and catalogue production.
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Increased student applications by 35% within first two years.
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Produced new promotional video and CD-ROM
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Increased quantity of promotional materials from 2,000 brochures to 35,000
catalogues maintaining same cost by redesigning and taking advantage of
economies of scale.
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Hired and trained staff of 30 students to represent university
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Increased representation in fairs and institutional visits by 50%
• Organized
all major corporate events to include month long anniversary activities,
VIP visits and launch events
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Planned and produced reception and banquet for President of the Republic,
Ricardo Lagos
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Established event organization guidelines improving corporate image while
guiding other units in successful event production
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Supervised an annual average of 350 events while directly producing an
average of 100 events
• Created and edited
a variety of Internet resources and publications; Actualidad
on-line, UACh al dia,
protocol manuals, event production guidelines and corporate style manual.
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Developed content and navigation structure of university
web site; selected by Chilean Chamber of Commerce as "most user
friendly university website in 2000"
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Developed on-line data bases and services such as catalogues, event guidelines
and downloadable style manual with letterhead for every corporate department.
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December 1995 to June 1997
I TVN Televison
Nacional de Chile I
San Francisco, CA & Santiago, Chile
Freelance Producer
• Comprehensive
production assistance for INFORME
ESPECIAL. Chile's leading investigative television magazine.
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Researched material and interviewed candidates for programs on, AIDS,
Deep Ecology Movement, Death Penalty and Life after Death among others.
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Assisted filming crews in location shooting, translations and logistics
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Trained Santiago staff on internet research techniques
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September
1995 to May 1997 I
Ricochet Wireless Modems I
San Francisco, California
Campus Sales Manager
• California
State University San Francisco Campus Sales Manager for this innovative
wireless technology. Responsible for lead generation, organization of
promotional events, training of sales representative, customer service
and trade show representation.
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Organized campus promotional events, interviewed and trained campus sales
staff resulting in SFSU setting benchmark sales records.
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Represented Ricochet Wireless Modems at various West Coast promotional
events
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June
1994 to July 1995 I
Academy of Art College, San Francisco I
San Francisco, California
Community Outreach Coordinator
• Supervised
various programs ranging from high school recruitment activities, tour
management, public speaking assignments and direction of summer art scholarship
program for over 1500 students
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Supervised and trained Academy high school recruitment representatives
in effective public speaking and presentation helping the Academy surpass
previous enrollment records.
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Represented Academy of Art during promotional visits throughout California.
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Received, addressed and guided large audiences and VIP groups visiting
campus facilities
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August
1992 to May 1994 I University
California Davis International Training and Education Center
Professor, Academic Coordinator
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Instructed a variety of ESL courses to International Students
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Developed curriculum for Bankers English course for businessmen from the
United Arab Emirates
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Academic Coordinator for Sanno Business English Program; supervised academic
curriculum and teachers guiding them in cross cultural communication
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June
1984 to May 1992 I Speak
Easy Club I Nagoya,
Japan
School Director
• Founded
and directed successful chain of 6 English Conversation schools for Japanese
businessmen, housewives and children of all ages.
• Performed
all financial and administrative aspects for school including payroll,
tuition collection, purchasing, recruitment of teachers, curriculum development
and training.
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Education
• Master
of Arts, M.A. International Relations California
State University, San Francisco - 1998
• Bachelor
of Science, B.S. Business Administration California State University
Sacramento - 1983
• French
Language Studies, University of Perpignan, France - 1983-1984
• French
Language Studies, University of Geneva, Geneva Switzerland - 1980
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Language
Skills
• Fluent
Spanish
• Japanese
Intermediate
• French
once fluent but currently functional
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| Other Characteristics |
• Flexible,
adaptable to new environments and a quick study. •
Results driven professional able to work under
pressure while maintaining sense of humor. • Comfortable
in both PC and Macintosh environments: well versed in a Microsoft
Office Suite. Familiar with Macromedia Dreamweaver and able to learn new
software rapidly |
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| References
(All
references may be contacted in English). |
| Reference Name |
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Manfred Max-Neef |
| Title during applicant's employment |
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Rector University Austral of Chile
UACh |
| Relation to applicant's position |
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Supervisor of Public Relations Director
UACh 1997 - 2002 |
| Reference email |
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ecoson@uach.cl
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| Phone |
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56 (09)444 0550 |
| Current mailing address |
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Casilla 567, Valdivia Chile |
| URL |
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www.max-neef.cl |
| Reference Name |
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Dr. German Campos |
| Title during applicant's employment |
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Academic Vice Rector UACh |
| Relation to applicant's position |
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Acting Supervisor of Public Relations
Director UACh 1997 - 2002 |
| Reference email |
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gcampos@uach.cl
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| Phone |
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56 (09)887 2051 |
| Current mailing address |
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Casilla 567, Valdivia Chile |
| URL |
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www.uach.cl |
| Reference Name |
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Maria Eugenia Sarroca |
| Title during applicant's employment |
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Executive Producer Informe Especial,
Chilean National Public Television |
| Relation to applicant's position |
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Supervisor of Producer 1995 –
1997 |
| Reference email |
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msarroca@tvn.cl
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| Phone |
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56 (2)7077308 |
| Current mailing address |
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TVN Bellavista 0990 Providencia, Santiago,
Chile |
| URL |
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www.tvn.cl/noticias/iespecial2003 |
| Reference Name |
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Sallie Huntting |
| Title during applicant's employment |
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Director of Public Relations |
| Relation to applicant's position |
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Direct Supervisor of Speaker's Bureau
Coordinator1994 - 1995 |
| Reference email |
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shuntting@academy
art.edu |
| Phone |
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(415) 274-2200 |
| Current mailing address |
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79 New Montgomery St. SF, CA 94105 |
| URL |
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www.academyart.edu |
| Reference Name |
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Linda Callis-Buckley |
| Title during applicant's employment |
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Director of International Training
and Education Center, UC Davis Extension |
| Relation to applicant's position |
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Direct Supervisor of Program Teacher
1992 – 1994 |
| Reference email |
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buckleyl@skymail.csus.edu |
| Phone |
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(916) 278-6209 |
| Current mailing address |
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CSU Sacramento, 600 J St., Sacramento,
CA 95819-6075 |
| URL |
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www.catesol.org/icig/ |
| Reference Name |
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Takahiko Horiba |
| Title during applicant's employment |
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Partner Speak Easy English School |
| Relation to applicant's position |
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Business Partner 1984 - 1992 |
| Reference email |
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speak-easy@ proof.ocn.ne.jp |
| Phone |
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(052) 400 1913 |
| Current mailing address |
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4-12-8 Shinkiyosu, Kiyosu, Nishikasugai-Gun,
Aichi 452, Japan |
| URL |
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| Reference Name |
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Anick Gunter |
| Title during applicant's employment |
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French Area Head CSUS |
| Reference email |
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| Phone |
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(916) 278-6333 |
| Current mailing address |
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CSU Sacramento, 600 J St., Sacramento,
CA 95819-6075
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| URL |
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http://www.csus.edu/indiv/g/gunteral/#classes |
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