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Design: Hector Seguel
Concept: Viella Shipley, Joaquin Sobell, Abel Lagos, Hector Seguel
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45th University's Anniversary
Poster piece, based on a fern leaf. Printed in two flat colors brought down the cost of printing and establish a trend among all university's collateral print material. The fern symbolizes the steps of evolution achieved by the university through it's 45 years. The yellowish green was chosen to represent the future. Elegant and proprietary version of Claude Garamond's font was used to establish a corporate look. |
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