Design: Hector Seguel
Illustration: Hector Seguel
Launched: February 2003

Universidad Austral de Chile brand
This brand was redrawn from over 35 existing versions. The project involved the development of the University's first corporate image guide, workshops, and practical user brand guidelines aimed to educate and sensitize the university community of the need for unity and the importance of consistency among the various departments when projecting their image.