Design: Hector Seguel
Concept: Salmonjacket
Launched: October 2004
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Alternative Theater Ensemble
We encouraged this client to establish their brand name around their domain "Altertheater.org".

From Theatre Bay Area Magazine, April 2005
“A good play should have a good name.  The same can be said for a good theatre company.  Consider Marin County’s risk-taking new ensemble called AlterTheater.  Based on AlterTheater’s debut last year with Smorgasbord of Shorts—a series of one-acts performed in a rocking chair store on San Rafael’s 4th Street—the new ensemble is cool and edgy and a whole lot more….”